Photo by ElisaRiva on Pixabay
If you are into technology, you've heard of the Artificial Intelligence (AI) craze. AI has been making waves in many industries, transforming them into more productive versions of their former selves. Some well-known results of AI technologies are smart robotics like self-driving cars, better search engines like google search, and smart voice assistants like Amazon Alexa. AI has the potential to automate many tasks around the world, but as a creative, what interests me the most is how AI can be used to help boost the productivity and creativity of content creators. Content creators are your favorite writers, YouTubers, podcasters. They are people who create digital media content in form of text, audio, images, or videos.
So how can AI help digital media creators?
Automate the boring stuff so creators can focus on creating not editing…
Editing our content is how we take the individual pieces of our creation and transform them into something amazing. But the editing process can be downright mundane and even soul-crushing. The editing process involves busywork that doesn’t require stretching our creative brains. These tasks are image color correction, audio correction, cutting and trimming rubbish from the clips, and many more.
Imagine, with one click of a button you can get crystal clear audio, crisp and high-resolution videos with great colors. Imagine a trim function so powerful it can cut out unessecary clips, like when your hesistating with "uhms" in your speech. Automating the boring stuff of editing is a real possibility, saving creators time, and allowing them to get back to creating not editing.
Augment your creative hardware and equipment
As digital media creators, we know that equipment is expensive. High quality cameras are not cheap. Setting up a studio with good room acoustics is not cheap. Some creators spend thousands of dollars on hardware and equipment.
What if I tell you AI can take your low budget recording, done with your phone in your living room, and make it sound like it was recorded in a professional recording studio. Through software based augmentation, AI can ehanced your recordings, whether it's video or audio. Imagine your phone is your professional recording studio, anywhere you go. Everyone can create professional quality clips and footages using the device in their pocket. Isn’t that amazing!
Inspire creators with synthetically generated example
Creators block, like writer's block, is a real thing. Creators block is when you're stuck in a creative rut, and none of your ideas seems to vibe with what you’re envisioning in your head. A way out of a creator's block is to seek inspiration, potentially from other examples of products similar to yours. This is where AI can be extremely useful. Generative AI is the ability for AI to generate synthetic content whether it’s a written story, music, images, self-portraits, and even videos. Writers can use generative AI to gain inspiration from their generated stories, and audio producers can gain inspiration from synthetically generated beats.
You may be thinking, if AI can generate these stories, music, images, beats, wouldn't they replace these creative jobs? Yes AI can generate these content, but there is no replacement for human creativeity and ingenuity. Anything created by AI will not be able to compete with what's created by a talented human. AI will simply assist humans, by providing inspiration for them to be more creative and productive.
NoArtist, “Damour” (exhibited in the Salon du Panthéon in Paris).
What we are doing at Audo
Here at Audo, we want to create technology tools to help creators be more productive and creative. We are starting with the audio domain and want to focus on Audio for the near future. We’re creating tools to automate, augment, and inspire, all with the help of the latest advancement in artificial intelligent technology. Our first product is the automatic background noise removal tool. We've built it for YouTubers, podcasters, or anyone creating content that requires recording speech. This tool allows anyone to record from anywhere without having to set up a super quiet professional recording studio. Check it out now and let us know how well it works for you!
